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Creating Communication Strategies That Connect People

The Age Of:
INTERNET OF EVERYTHING!
Connecting With Strategy…

At the end of the day, no matter how you feel about technology… it is still all about connecting with people and connecting people to other people.

If you are struggling to figure out what to do and are looking to pump up your sales, here are a few key activities that can help you begin to take action:

Start with an attitude shift! Studies prove that whatever you focus on becomes your reality and positive thinkers usually get positive results. Abrupt change opens the door to seek more creative solutions, so focus on how to enthusiastically embrace new innovative approaches to what appears to be obstacles. Begin with identifying the possible positive outcomes which will spur creativity. Every change reveals new opportunities that would ordinarily be lost in the mundane and routine!

Investigate your Options: More millionaires are born in a challenged economy than in a robust one. When markets get tough, the tough go back to basics, get creative and become intensely focused in every aspect of how their business functions to discover new ways to deliver their products and services. When sales stall, we’ve got a window of opportunity to re-design, re-work and re-ignite new processes in our service, delivery and fulfillment that would not have ordinarily been discovered. When things are down like they are today, it is a great time to turn up the heat and initiate new relationships and seek new solutions.

Use new tools! Get in the game and learn about and invest in the latest tools and programs that help you be the expert your customers and clients expect! Look at adding a blog to your online presence and use Twitter, Facebook and Youtube as channels to attract, engage and convert strangers into friends and friends into customers and clients.

Embrace Adaptability! Studies prove that flexibility is the vital key to thriving and surviving. It is critical that when we reinvent service and communication processes that we focus on engaging the 4 d ifferent generations who make up today’s consumers. GenX is rapidly advancing and dominates the buying public. Their core preferences and values differ greatly from Boomers and Civics. Responding and resonating with their preferred mediums for information and service open the doors to compete and win.

Marketing Message Makeovers: Forget the self-aggrandizing message touting years of experience and impressive sales numbers. Today’s generation is not interested in an experienced provider, so much as enjoying a good buying experience. Learn to utilize words and tools that speak to your target audience so that you can guarantee a more successful return on your marketing investment.

Use new tools to engage GenX and Y using social media channels like Facebook, YouTube and TWITTER. Incorporate more TEXT messaging in your cadre of communication tools. Start posting tips and information 24/7 posts on social networks that link back to your blog site to provide interaction and participation.

Get a Web Makeover: Successful web sites have migrated from being an informational to interactional destination. Add tools that integrate a social platform that allows you to interact or “speak “with the consumer. Incorporating social interactive tools like blogs, video and podcasts provides the medium for participation that promotes creating more of a “community” online and ultimately drives more traffic and adds “stickiness” to your web visits and pumps up search engine optimization.
Just posting quotes and quips won’t create a brand of value. When using social media channels, develop a strategy that incorporates a social convergence that creates a consistent brand and value to your resources and information

Learn to sell Value! – In today’s competitive environment, learning what is valuable to the end user is the key to repeat and continued business, which is ever changing. We need to seek new ways to deliver our services and products more efficiently that excites and delights our customers and clients. When the value of our products and services is combined with strong relationships, high integrity and authentic care, price becomes a lesser issue. Focus on delivering high quality services and your customers will insist on working with you.

Change is inevitable and how we handle the challenge makes for winning or losing. Don’t try and tackle everything at one time, as making micro changes will be easier and less intimidating. But whatever you do…stop whining, take action and start winning!