The New Consumer:
We have the most informed consumer there has ever been!
By the time they get to you, they have already compared you to 5 or 6 others looking for both positive and negative sentiment.
The new consumer will pay for great service, expertise and value.
Remember, the new consumer always has you on a rating system! They will either slay you to the floor are propel you to the top. They will be talking…talking to friends, family, strangers and THE INTERNET. For example, take the Gen X’ers…they have the need to communicate and be hear. So, you can expect their customer experience to be across the internet within seconds.
Great service is not hard to provide. Be genuine, transparent and never underestimate how much the slightest gesture of kindness can mean to someone.